Creating effective business advertisement is one sure way through which a business can accomplish its objectives. Businesses use both the traditional and the modern advertising platforms to reach out to their targeted audience. They include print media such as magazines, newspapers and special interest magazines; internet which include advertising sites and social media sites. When an advert has been tailored appropriately, the business will find it easier to penetrate the market besides having the opportunity to further its goals.
Reasons for creating a business advertisement
Introducing a new product in the market; when a business introduces a new product in the market, it is only through advertisements that will enable to make the larger market to be aware of the new product. Mostly, such products will mainly focus on the main benefits of the new product over the existing products.
Product sale events; it is only through advertisements that the targeted market can be aware of limited-time product sale events. The sale-based adverts can be generated by either the manufacturer or the local retail outlets. In situations where main manufacturer of the product shares the cost of the advertisement process with the retailers, such kind of business advertisement will be referred to as co-op advertising.
Product differentiation; it is the process of creating business advertisement to show how one product is better than the existing products of the same category. It is important that a business highlights its products more than the existing products in the market to compete favorably in a competitive market.
Product breakthroughs; it is important that a business communicates the breakthrough of their products to its consumers. Take for example when soap manufacturing companies transition from making solid soaps to liquid soaps.
Institutional advertisements; creating business advertisements to give information about various business operations and the reason why the business’ products are the best then such an advertisement is referred to as an institutional advertisement. Normally, such adverts mainly aim at creating the good image of the company which normally translates to sales in the future.
Therefore, businesses can create their adverts based on the above mentioned categories. It is upon the business marketing team to determine whether they wish to create institutional, product breakthrough or product differentiation advertisements.
How to create and effective business advertising
People assume that an advert is just a matter of playing around with words, colors and images; this is not always the case when it comes to creating and effective advertisements. There are certain tips and tricks that any sales and marketing team must not forget when they are planning to create an effective advertisement. They include:
Business name or a logo; they act as the identity of your company and therefore, it is important that they communicate the exact information about the kid of services a company offers. The logo or business name should be distinct and have the ability to differentiate the business from its competitors.
Call-to-action; it is important to state why you think people should contact your company for the services or products that you offer. An advert is never complete without call to action. An example of a statement with a call to action may could be: “Call us today to get our end of year offers.”
Additional information; as you add additional information ensure that is succinct. This could include the location of the business, what it does or what it intends to do.
Supportive visual elements; a good number of people are attracted to graphics or photos only if they have been designed properly. This could include a business’ logo or any photo or graphics which are related to the business or product being advertised.
Ideally, these are the main key pillars of an effective advertising. Over doing one or two and ignoring the others may be a setback to the entire advertising process.
As much you can blend the above mentioned tips and tricks; it is important that you follow a clear guideline since it contributes so much of the effectiveness of any business advertisement. You need to observe the following key factors:
Hierarchy of the information; of course the advert will have some information however, the most important aspect of it all is how the information is arranged on the advert. You need to list all that information which you feel is important and those that are less important. Give information which you feel is important high priority. That is, they should be conspicuous. Normally, it is really difficult to read an advert where everything is of the same size.
Did you know that less is more; you need to have a creative sales and marketing team. They will ensure that the contents of the advert remain simple and easy to read. This will ensure that the targeted audience gets the right information within a short period of time. Let the audience get the information from the first glance. Never overwhelm your adverts with a lot of information which will require the audience to spend more time trying to understand the content of the advert.
Contrasting colors; using contrasting colors for both backgrounds and fonts could be a better option since it makes the content of the advert readable. Be sure not to over use the colors since it will make the advert untidy which will not be appealing to the eyes of the targeted audience.
Font sizes; use different font sizes to differentiate between the key points of the advert. Do not over do this; if possible use a maximum of two font sizes. The sans-serif font is commonly used in most adverts. There are some types of fonts which are not recommended since they are not appealing to the eye and these include papyrus, comic sans and curlz.
If you blend all these factors together, there are higher chances that you will get a quality and effective advert which is the ultimate desire of every business owners. Before the advert goes to the public domain, you should invite a third party (someone who did not contribute in the design process) to cross check whether there are any errors on the advert. It won’t make sense to convince a customer that you can make quality products if the advert has numerous errors.